The 5th Bernafon Distributors Conference took place 13th – 16th October in the great city of Berlin. 67 Bernafon Distributors from 31 countries around the world and 14 Bernafon employees gathered in this biannual meeting in Europe to learn about new releases, expand scientific knowledge and exchange sales experiences. The event included presentations on hearing aid technology, updated scientific research on hearing loss, marketing and sales, as well as many social occasions to bond, exchange and nurture the famous Bernafon family feeling.
Lectures from guest speaker Mareike Gooßes, M.Sc. about cognitive changes in age and the neuroscientific perspective on hearing as an essential part of our lives as well as a visit to the hearing instrument manufacturing facility in Mierzyn were two of the many highlights of this event.
The opportunity to meet in Berlin allowed us to offer our Distributors some extraordinary experiences, such as an impressive visit to the German Parliament where we learned about the modern history of the city, or a phenomenal team event in honor of our Brazilian Distributor celebrating their 30th anniversary.
We Bernafon employees also very much enjoy this unique opportunity to be close to our Distributors and to share a valuable and entertaining moment together. It helps us to get to know each other better and to fortify the trust and respect we all share. As Hagit from Israel says: “I think the connection between us is something we can never get with another brand”.